Part 4: Setting the scene | Breeder 101

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Secrets to Selling Puppies

1. Stand Out from the Crowd in 2024

How to win in a crowded market (9:15)
Masterful marketing plans (4:56)

2. Where to Sell Your Pups

What works and what doesn't (4:54)
When to post to social media (1:58)
Transporting your puppy to out-of-state customers (10:05)

3. Videos and Photos that Sell Puppies Fast

Introduction: The type of video that sells (2:42)
Part 1: Equipment (9:19)
Part 2: Prepare yourself and your pups (7:15)
Part 3: Camera angles, lighting and environment (8:20)
Part 4: Setting the scene (6:09)
Part 5: Video narration and how to stack a pup (7:36)

4. How to Price Puppies

Research the market and understand your worth (7:49)

5. Turning Inquiries into Sales

How to go from hello to hurray! (6:11)

6. When Puppies are Not Selling

What to do when pups dont sell (15:07)

7. Add Value with Proof of Health and Heritage

DNA testing (5:48)
Dog Registration (21:42)
How and when to vaccinate your pups (6:02)
Vet check before sale: What the vet checks for and a warning! (7:47)

8. Puppy Sales Contracts and Legal Issues

Contracts Part 1: Avoid common mistakes and reassure your customers (13:05)
Contracts Part 2: The nitty gritty of what must be in it (15:00)
How to find solutions when things go wrong (8:12)
Legal and liability issues (3:28)
Protect yourself with a Limited Liability Corporation (10:45)

9. Avoiding Scams and Staying Safe

Part 1: Be Safe! (9:52)
Part 2: Scams when BUYING a pup (9:07)
Part 3: Scams when SELLING a pup (6:17)

10. Rules for Success

Words of wisdom from James about how to build a successful business (16:58)

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Part 4: Setting the scene

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